My first dslr was a shiny new 100d. At the time it offered great value compared to other brands, in-body stabilization, decent viewfinder for an 'entry level' camera, some of the better kit-lenses, easy to adapt legacy lenses, etc.
As I've accumulated more Pentax stuff, it's largely been inertia and nothing else has looked awesome enough to be worth the effort of switching. I see a few things on other brands that I'd like to have, but I'd also miss things they don't have but Pentax does. I'm sure I could be happy with most other systems but I'm also happy with Pentax so here I stay
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