Originally posted by Biff 
I watched some of B&H's OPTIC this weekend and look forward to watching more. Good speakers and inspiring images. This was my first time "attending" OPTIC.
I looked at lists of sponsors, product demos, etc. and saw no mention of Ricoh or Pentax. Maybe that's normal, but kind of a bummer considering the quality of their gear.
Wondering if I might have missed something.
I guess that depends of the public you want to reach. If I look at the advertising campaigns of Canison, then I can conclude that they aim at the people that are photographing wildlife on safaris, have holidays climbing mountains and wild river adventures. So that is more about activities and the camera obviously comes second hand. But with Ricoh/Pentax and Pentax of old they are more aiming on the photographic tools themselves that they manufacture and even in the manuals as with their flyers you always see people. They also do a lot with macro shots. But you might question the way they support their dealers. Especially when in Europe the Ricoh shop make special offers that you can not buy at a dealer. Sometimes it is also laughable, as the prices at the dealer are lower than the special Ricoh offer. They always use the RRP as the prices from which they give 10 or 15% deduction with the result that the dealer in town most of the time offers a better price. Might also be a clever way of getting people to the dealers, because we all compare prices, don't we? But none the less, they make outstanding gear and deserve their place in "Camera-land".
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