Sorry to hear that. I've looked on Analogue Wonderland's website before, and frankly I didn't think their prices were anything to write home about.
Film prices seem to be increasing significantly across the board. Some folks believe there's a shortage, but I can't help thinking it's because I recently started getting into film photography
Anyway, I've recently bought from
westendcameras on eBay. Their prices can be pretty good (though not on every brand, it must be said), especially considering the free postage. They discount well if you buy in multiples, too. I've only looked at their B&W stock, but they have colour too...