Originally posted by biz-engineer Of course, what you describe is correct , or expected. The idea is generally to charge a premium price, position the products (Leica etc) as premium, and being a bit more rigorous on the engineering side of design & quality to justify the price point. But since I worked in Austria and Germany as an engineer, I've found that the superior quality is 90% in the mind, and maybe 10% real. Productivity yes, tends to be far higher in Germany/Austria compared to other parts of Europe, fortunately because wages are higher. About quality, I've seen better designed products, and sold cheaper, just not being a German / Austrian brand. The reputation is general , while actual quality is product specific. Some of the low-end German brand cars benefit from the reputation of the high-end, while they actually have only the brand name in common. And many times I've seen that for cost reasons, the products are designed and manufactured abroad (outside Germany , outside Austria) where the brand has subsidiaries, and the products are no better than anything else. The brand name reputation however plays a significant role on how the product is perceived by customers. The beliefs that product quality is national is an old cliché that was built long ago, but the world changed a lot in the last three decades from nationally centered business to globalized businesses without borders. We've seen how the global supply chain impacted so many of our products when China locked down due to Covid. I wonder how much in a Leica product is truly German nowadays, maybe not so much, and I even suspect the Leica glass basic material is from Hoya or Essilor.
I can see your point, and having an Austrian engineer friend I have known for more than 50 years, and who has worked both in the UK and back home in Austria in the same industry, I trust his take on their respective values and abilities. From his perpective the values of Austria are what took him back there again, and where he has been every since. Not that Austria is all plain sailing, but I am not going into politics with that one!
I remember when I bought my first Hondas back in the 1970's, and compared their engineering quality with that of friends BMWs at that time, it was obvious I had cars engineered to high standards that at least matched that brand, but at a significantly lower price tag . I wasn't paying for the label, just the engineering, and why I stayed with Honda for more than 45 years. Sadly they have somewhat lost the plot in the UK as to what customers want, although their engineering remains as good, and why I am now a Subaru customer!
But back to cameras and binoculars. In the case of my Swaroskis, the 8x 20s started to fog in one side after about 25 years of use, and were sent for free to Austria where they were repaired and returned with no charge, and remain as good as they ever were. Later, after I had used my secondhand 7x42s for 5 years they also suffered from the same fate. Again, despite being secondhand, they were repaired and refurbished for no cost including shipping to and from Austria. This even included a new rubber-armoured skin! And these were not first-owner binoculars, and I know of no other maker who would offer such service without any cost . Yes, you pay for the product initially, but the ability of the product AND the after sales service have definitely proved their worth.
Regarding Leica, my experiences with them in the UK have not been so positive from a repair point of view, with an unhelpful service department and less-than stellar abilities when they returned a lens which had rquired a replacement element ( something I could have done, but they insisted had to be done by them at inflated cost), only to discover it no longer focussed because someone had inserted the element upside down, and then failed to check the results of the repair! Not impressive service....but I cannot fault the engineering of their cameras and lenses I have serviced myself, although that experience is limited to the earlier mechanical models from the screw-thread era in the 1930's to the M3 and M4. However that engineering is no better than that of Pentax, and personally I prefer Pentax because it does not suffer from the snobbery that so often surrounds the Leica name and , sadly, some of the users. When you see a potential buyer of a second-hand Leitz lens reject it because it has ONE speck of dust in it makes you wonder....but it is horses for courses. There is a market for 'badge-engineering ' where people are sucked in to believing the advertising over the reality, and why British Leyland could sell tarted-up models of standard products at inflated prices simpy because they had 'Riley' or 'Vanden Plas' badges on them. It is when the badge and the engineering coincide that you get real brand loyalty.
---------- Post added 07-27-22 at 02:20 AM ----------
Originally posted by lotech I've been told long time ago the difference between Japanese and German optics, that Japanese made lenses super sharp just too sharp for human eyes, for example the Nikons, where German optics produced more pleasant images to the eyes with some sacrifice of sharpness. I am not sure about that, but I can tell the difference between my Pentax M 50mm/f2 and the Summicron equivalent, where the Leica one produced slightly warm tone with very little lost of sharpness than the Pentax. I also got the Pentacon 50mm/f2 and it produced very sharp but cool images quite unlike the Summicron, sorry I had very little time with the Leica I only recall from memory. I saw once the image taken with a Leica film P&S and it was jaw dropping, the skin tone was so real I can almost touch that, I rarely seen photos taken with other lenses produced such realistic image, so that I bought an used Summicon that I no longer have now adapted to my K3 via a conversion kit.
Leica & Pentax & Nikon | Leitax
I believe most people wanted the quality of the Leica lenses more than the body.
You are correct about the different philosophies of Japanese and German lens designers. I have a booklet published by Leitz back in the 1960's where they actually lay out their reasons why they do NOT correct their lenses to the 'n'th degree but deliberately leave in aberrations they could design and manufacture out. Hence the reason why some people become wedded to the 'Leica look'., wheras others chase 'sharpness' as a goal at all costs. Personally I use lenses that give ME the pictorial quality I want, and sharpness is not at the top of that list to the exclusion of all others. As someone once said , the right lens is the one you have on your camera when you most need it!