Originally posted by Wheatfield I expect Ricoh has chosen the reflex mirror as the hill they intend to die on.
There will always be something of a market for SLR cameras. There is a percentage of people for whom the EVF is akin to having a pencil stuck in their eye, there are people who will genuinely prefer the SLR experience, and there will probably be a renaissance of SLRs in a few years with the next generation of hipsters.
The market will be small, but it will be there and there won't be a lot of players in it.
There are plenty of people out there who still shoot film or who like manual focus. Maybe they are people who are just anti-technology, but probably more they are people who like a certain type of tool for a hobby. You don't argue with an artist who likes a certain brand of paintbrush, even if there are "better" brands out there.
Just because new technology supersedes old technology, doesn't mean that the old one goes away. When cars came out, horses did not vanish. Buggy makers still exist and make good money on sales.
Car or buggy: Which is cheaper to drive? | News | lancasteronline.com.
The thing is that Pentax needs to have slow but steady release of products -- and information -- to let their users know that there are still good things in the works. If they come out with a K-1 III they probably don't need to release another full frame camera for five or six years. This is in comparison to the mirrorless market where the expectation is that brands will release new cameras every 18 months -- even if there are no real improvements to bring to the table.