Originally posted by clackers For you, my friend, the marketing folks recommend a product that already exists - the K-50.
The cashed-up hipsters the K-S1 is aimed at are not shooting in the rain. It gets their beards wet and ruins their velour jackets.
Or fashionable ladies who don't want to spoil the shoes that match their cotton/linen/demin/tweed camera body.
I think the Pentax marketing (do those two words even go together any more?) folks are as befuddled as anyone as to who the K-S1 is actually designed for.
Apparently, it was designed for me, but that's a pretty small market segment.
Full disclosure: I do have a beard, but I've never owned (or wanted) a velour jacket, and I'm too old and too pudgy to be a hipster. Before I had a WR body, I shot my K100D and K-x in rain and snow plenty of times - I was just careful.