Originally posted by clackers S models at expanding the market to phone users who get the feeling they should upgrade to a 'real' camera.
From the outset, that marketing language seemed misguided to me. Neither of the S-models (three, if you add the Q7 refresh) has a touch screen, which, seems to me, would have been the very feature you might want to emulate under that marketing rubric. The K-S1 was sized down, and they put "Effects" on the rear mode dial as if they were trying to give more ready access to something like Instagram filters. But that's where any phone-like aspects ended as far as I could tell. (I've not handled a K-S1, so someone can correct me on whether "Effects" was anything other than faster access to the digital filters we're already familiar with in the menus.) K-S2 allowed it's articulating screen to rotate forward for selfies, but articulating screen was bound to happen on its own merits, not to be like a phone. Wi-Fi was coming on it's own merits as well, and they already had started working in that direction with both Q7 / K-50 Eye-Fi compatibility and the K-3 FLU card implementation. As far as I'm concerned, K-S2 is really the K-70 of the K-30/50/70 series. It has nothing to do with cell phone users or the K-S1 in terms its useability in-hand. It has some internal K-S1 DNA, but on the outside it's the mid-range K-50 replacement, without -- unfortunately -- wireless flash control. That's the one thing they left off, and it really puzzles me why.