Originally posted by Steve.Ledger And this opinion entitled to you are. However, fact is Ricoh themselves made the comment about cellphone users step-up path and that the K-S series is a separate line to the K series.
The K-S2 is in fact not a K-50 replacement.
I'm with Marktax on this one. A company's words doesn't always align with their actions. They may say that K-S means something different and that they are not replacements, but does anyone on here really think that the K-50 will get a refresh now that the K-S2 is out? Maybe after the K-S2 lifespan.
For the last couple years Pentax has had a three-tiered APSC offering. Beginner, intermediate, advanced. A year ago it was K-500, K-50, K-3. Now it's K-S1, K-S2, K-3. Is it logical to think that Pentax will squeeze in beginner and mid-range K models now that they have the K-S line? I think not. I truely believe the K-S and Q-S names exist for nothing more than marketing purposes. And IMO it's a smart marketing move.
To the non-Pentaxian browsing DPreview, hearing the name Pentax K-S1 they probably think "hey that sounds different, I'll check that out", and low and behold it's basically the same Pentax tech packed into a small, crazy looking camera, aka different and intriguing. Mission accomplished.
When the same non-Pentaxian hears the name Pentax K-S2 they'll probably think "hey that sounds different too, I wonder how crazy this one looks. I'll check it out", and to their surprise it's a fairly normal looking DSLR, but this time it has a bunch of new to Pentax tech, aka different and intriguing. Mission accomplished.
Personally I'm all for whatever naming schemes, crazy designs, and new tech gets the company turning heads and gaining new users, as long as it's successful.