Originally posted by FantasticMrFox I know, but they are branches of the same global company - Ricoh Imaging. I am just sad to see that Ricoh (irrespective of the local branch) chose to offer a contest like that only in NA and not in Europe
I suspect the markets are arranged the way they are to
permit regional marketing tactics, taking Ito account such facts as market share, consumer protection laws, rules and regulations, consumer buying habits, distribution infrastructure, geography and a complex set of differences that - from the outside - we can't possibly understand.
In the USA, for instance, I would pay $179.xx more to buy a K-1 in a local camera store than to order it on line from a New York Dealer. I
want to support my local store, Ricoh, NA
wants me to support my local store, but the current tax laws make it prohibitively expensive to do. Ricoh NA's marketing tactics are at least in part driven by this incontrovertible fact.
Ricoh Imaging Corp., Ltd. is the manufacturing company. The regional distributors - including the contract companies such as C. R. Kennedy in Australia - are separate corporations, must
individually make profits, and operate quite independently as far as regional marketing is concerned. .