Originally posted by monochrome Canon, Nikon and Sony seem to do it. Fuji uses viral and YouTube. Only / Panny do it.
Why can’t Ricoh?
It's a reasonable question. And a damned good one. I think there are several possible answers, and probably combinations of answers (for Pentax):
1. Sony is a huge company, and has way more practice. But remember Betamax? How about those memory sticks?
2. Nikon is bigger than Pentax, and has more practice. Although, it's not like Nikon isn't flubbing stuff lately...and their corporate speak is pretty bad
3. Canon is bigger, has more practice. But see above----and their corporate speak is atrocious!
4. Fuji was a bigger company. They are doing well with what they are doing. But x-trans?
5. Oly/Panny don't look all that hot to me, although better than Pentax.
6. Hoya truly was a disaster for Pentax. None of these other companies suffered that.
7. Ricoh I don't think gets it with the consumer market. They were selling copiers to businesses, and had a good support reputation. It totally mystifies me why they have failed in that aspect with Pentax, that should have been easy. But connecting with businesses is different than with consumers.
8. I wonder if Ricoh actually knew what to do with Pentax after acquisition.
My guesses.