Yesterday I went to an exhibition of Dutch painting in Ueno, Tokyo. It was structured around 9 Vermeer paintings that the organizers had managed to gather from galleries around the world. There were some other Dutch painting of the era too. To be honest, it was not the most enjoyable experience because of the sheer number of people swarming around the paintings, which are not that big anyway. Fortunately, I’d seen several of the pictures before in their original galleries. I believe the exhibition is moving up Osaka next.
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I didn’t know beforehand, but Ricoh was one of the sponsors. When we got to the gallery shop at the end, they had a projector (a Ricoh one of course) showing a video of how they had used their technology to produce the goods in the shop. The video highlighted the K-1’s Real Resolution (i.e. Pixel Shift) technology to capture the full color information in the images, explaining how it cancels out the Bayer pattern. The Pentax brand name was clearly shown, and their were some glamour shots of the camera itself. They also too the chance to show off their reprographics technology.
I saw quite a few visitors watching it while their partners were shopping. It struck me as being a rather smart bit of marketing, and a good context to show off Real Resolution. It was certainly better than just having their name printed on the back of the pamphlet as a sponsor.