Originally posted by Clarkey That's the thing - both Fujifilm and Panasonic use(d in the case of Fujifilm) Silkypix (not the latest, full version), but not the DCU skin. It makes it easy to use and the same across-platform.
Yes, and not the full version for an important reason. The idea is that a proportion of the recipients of this 'free' software will be annoyed enough by the missing features that they will buy the full version. This makes money for the software house, which offsets the cost of giving away (a crippled version of) the software. There may or may not be a payment from the company (Fuji or Pentax) to sweeten the deal, or even a payment
to them for the exposure.
For any company to provide a full version, full license, software bundled with every camera, would cost them the price of a few tens or hundreds of thousands of copies of that software, because there is nothing in it for the software house. They might get a bit of a bulk discount, but it will still be a whole lot more money than nothing, which is probably around what it costs now.
A full copy of Silkypix costs about $170 (because it's on sale) $260 normally. I'd hazard a guess that's pretty close to Pentax's total profit for the sale of a K-70 or KP. Even a healthy discount would be a massive hit on their bottom line, for no real benefit to them considering most of their customers expect to choose and pay for their own PP software and a big chunk of them wouldn't want Silkypix anyway or already have software they like.