Originally posted by normhead someone would have to do a real selling job just to convince me it has a place in the world.
Okay, I'll bite (Note - I'm not trying to convince anyone to BUY the lens, only that it has a place in the world, and it's in my camera bag):
Edit: Apparently, several others took the bite in the hours between me starting to write this, getting distracted, and hitting send.
I've owned the 18-135, the Tamron 17-50/2.8, and the DA 20-40 all for at least a couple years. I like the 18-135 - it WAS my stay-on-the-camera travel lens and it's still my preferred outside walkaround lens, but I found that f/3.5 just wasn't fast enough for dim museums, where tripods and/or flash are not an option and even AF assist lights can be annoying to others. The Tammy 'workhorse' 17-50 has been my go-to lens for inside shooting for a long time, but these days, the screwdrive is noisier than I like in a quiet place like an art museum. I could (and did) use manual focus, but my eyes and patience aren't up to it any more. I'd prefer a lens under 1lb for various reasons.
So, I have a use for a lens roughly in the "shorty zoom" range (28-75mm FF, 18-50mm APS-C) that is faster than f/3.5, has silent AF, and weighs less than 1lb. Only two K-mount lenses meet these criteria: the DA 20-40, and the Sigma 17-70 'C'. The Sigma has a good reputation, is less expensive, and has more reach (not that I need it). It weighs a hair over 1lb. The DA 20-40 is significantly smaller and lighter, and throws in weather sealing (although that's not a deal-maker or breaker). In primes, 50mm on APS-C is too narrow in most museums; the only silent-AF wide-normal prime under 1lb is the Sigma 30 Art (and yes, I own it). It has its own set of issues. In museums, you can't always take two steps forward or two steps back; the range on the DA 20-40 is frequently just enough. (Yes, I could crop-to-zoom or stitch shots - I've done plenty of THAT, too.) I haven't mentioned IQ because there were so few options to begin with, but the 20-40 is pleasing to my eye.
I can't believe that Pentax is trying to cater just to ME (although the KP makes me wonder...); there must others that want a light, quiet, kind-of-bright shorty zoom. And Pentax made one!