I've an S model and have played with it a bit. The 360 images and videos contain lots of information but the need some direction to share effectively.
Two things I've found. First is a video editor that uses a 360 video and creates a normal video where you direct the views.
which is a tutorial for using the Collect 360 app. The app is confusing until you see the tutorial.
Second is editing a 360 shot.
. You can create an animation that takes you through the shot.
This has opened my eyes to the utility of this thing.