Now i understand. They are saying since with apsc it is comparing a telephoto view to a normal view on ff. Interesting that this wasn't needed in the Nikon d500 review as the first 100% viewfinder.
"Another sign that this is a true high-end camera is the inclusion of a larger viewfinder. Like previous DX00 class cameras it has 100% coverage but it also offers 1.0x magnification, which is the largest optical viewfinder we can remember seeing in an APS-C camera (electronic viewfinders are a different matter, since size and brightness isn't constrained by sensor/mirror size)."
Back to the action: Nikon D500 Review: Digital Photography Review
I doubt it has ever been a concern before the k3iii but I won't go through all the reviews.
With Nikon it is a feat, with Pentax surpassing it, it isn't really good.
Edit. They do mention it, just not on the introduction page.
"The D500 has a 100% viewfinder but in this case offering a 1.0x magnification. Because the magnification figure is based on the use of a 50mm lens, this the magnification figure includes the 1.5x multiplier from the camera using an APS-C sensor. With this taken into account, it's still the largest viewfinder we've ever seen on an APS-C DSLR. 0.67x magnification isn't huge by full frame standards but it's about as nice as optical finders get in this format."