Originally posted by robbiec The OP linked to a tech site, tech sites want numbers, faster, more of, video, etc. Pentax has positioned itself pretty firmly in the market place and by that I mean its stepping off the mainstream and following its own path with OVF and mirror. Price and positioning is high enough to make a bit of margin, low enough to pull enough of the customer base along. 2K for a camera that will last a minimum of 5 years to me is good value. Now if the customer base does not recognise that inherent value, then its market share will shrink and price will go up.
Agree with this. At this point, everyone makes good cameras that would have been considered outstanding just a few years ago. At this point, I think it's about finding a camera that aligns with how you want to participate in the craft of photography. Pentax isn't trying to be everything for everyone, but for me they a checking a lot of the right boxes.