Originally posted by Hayashi
Rather than how many is sold, I think Ricoh focuses on how much profit is made from K-3III
Exactly.
From past estimates, Olympus may have sold ten times as many cameras in a given year as Ricoh but couldn't turn a profit, and that's the only thing that matters.
Lay people dismiss market departments, because they decide what products will be developed, and that's on the basis of pricing and return on investment.
If technical personnel ran corporations, they'd all go bankrupt.
I say that as a technical person myself who used to diss sales and marketing people as cocaine-swilling, slogan-spouting fantasists. But they know the marketplace, and engineers wouldn't have a job without them.