Originally posted by morepower Instead of scoring touchdowns, Pentax has been in a decades-old struggle of punting its way to the finish line. Even Leica, the ultimate niche player, enjoys support from third parties with lenses, cases and all matter of accessories. This is critical to maintaining and growing a customer base. Pentax has no such following and now they're punting the football in every direction except the goal posts. Sure, the Monochrome will appeal to the low hanging fruit and no doubt it is an appealing camera for fans of B&W photography. But also recognize the speed in which post processing software is advancing to potentially erase any advantages that a B&W sensor provides. Until we see Sony, Canon and Nikon follow suit, I don't see the Monochrome doing much for growing the Pentax brand nor expanding the market for dedicated B&W cameras.
I’m afraid I don’t follow the logic in much of this, but anyway there are several points that could be borne in mind. Firstly, the Monochrome version of the K-3iii was one of a number of options canvassed by Ricoh some time ago, and was the second most requested variant after the matte black one. Both have now been delivered, so in terms of a manufacturer responding to its customer base, this is exemplary behaviour and something a larger-scale maker would probably have trouble reproducing. Secondly, accessories for the K-1 and K-3iii are available from the J-Limited group, who are often mistakenly referred to as a branch of Ricoh, but who are independent. Granted, we haven’t seen expensive watches like the Leica ones, but they’re operating in a very select and wealthy market there. Finally, the appearance of the K-3iii Monochrome has created a buzz of interest in the general photographic community, not just among the commentators, just as the film project. I’ve even read outraged Fujifilm fans condemning Fuji for not doing the same (and people say Pentax fans are one-eyed).
The decision to persist with DSLRs in the face of growing demand for EVILCs has been lampooned and lamented by commentators and users alike, but it was a reasoned decision on the part of Ricoh’s senior management. I don’t believe they regarded it as a path to marketplace domination, but one that would ensure the continued presence of the brand in the light of its small market share. From what has emerged since, I’d judge that it’s been a success in its own terms, and further that the latest projects have brought a lot of the derogatory comment on the brand to a sudden halt.
I’ll make a prediction, too, that Sony will be the first of the big manufacturers to release a monochrome version of one of their cameras, probably within the next twelve months. After all, they’ve got form with copying other features that have been pioneered in Pentax bodies, and a history of being willing to throw money at new products in order to maintain their image of leading technology change (even when they haven’t).