Hello everyone. I just came across this project from kickstarter.com and though it seemed like a worthy enough cause and wanted to share. As a disclaimer, I haven't yet, but do plan on puchasing one for myself which would give me a title of "backer" but outside of seeing the product actually being made and getting it at a discount of 20% off, I receive no financial gain from showing this to you. Also, to be double sure I wasn't breaking any forum rules, I did check with Adam to be sure I could post this.
It's a camera strap that is made from recycled automobile safety belts and screws right into the tripod mount on your camera. check out the link for more detailed info:
Lens Loop: A Better Camera Strap. by Vadim Gordin — Kickstarter
Also, it should be noted that the product will only be produced if the goal of raising $5000 is met. If it is not met, your credit card/payment will not be charged according to the site.