That doesn't make any physical and optical sense.
The only things you can improve on a "better" polarizer are
absorption and reflection by the material used to make the filter
degree of maximum polarization attained
With completely randomly polarized light, a real polarizer will cut half the light coming towards you. That's physics. There is no way around it in this universe.
The only sense I make of the claims mentioned here is that it almost never happens that you get 100% randomly polarized light. There is always a (smaller or larger) bias towards one polarization in real life. Soooooooo, it's possible to orient a polarizer in such a way that you loose less than a stop, in real life situations. BUT it does NOT mean that manufacturers have found a way to create light magically.
The other explanation might be that these polarizers are so cheap and poor quality that they fail to reject light properly, as they should. Care to bet?