Lowell, I totaly agree with you! It does not matter how specific I am trying to be, there is still some misinterpretation possible ...
Well to try to be more specific here I go once again....
AF540 is a zoom flash, and zoom as such has function only (well in most cases anyway) if you point it straight to the subject. Moreover the distance shown on the flash has also no meaning of you "bounce" flash of some surface. In that case yes, the flesh is going to work fine provided it is powerfull enough to make enough light (depending on the geometry, size and reflectiv caracteristics of the room). There is also an option to have a part of scene illuminated much more than the rest and so on. It is useful if you want to experiment and if you know what you want to obtain.
Remote sensing is nice option, it certanly gives more options in lighting the scene, I totaly missed that option. On the other hand if you have all controlled in such detail, you can as well go all manual, perhaps with several "cheap" flash slave units or some combination of different light sources. Anyway knowing the "theory" behind it will not make you worse artist or photographer