Originally posted by jatrax I used to shop at Best Buy quite a bit because I like to touch and feel the item. But after being sold a set of cables at about 5x the online price I don't go back there so much. The online market is very competitive and usually the price is a good indicator of quality. But unfortunately that is not always the case at local retailers. As always, do your homework.
An aside, but Best Buy makes their money on the cables and service plans. Or at least they did. If you walk in and buy a $2000 TV, after credit card fees fees, they may make $200 or so. The cables are marked up at something like 5-10x cost. Kick in the $100 service plan and the cable that's where their money is.
Where they really get you is on generic cables. The Monster ones have great profits too, but the store brands are obscene. They sell it to you for $50 and it costs them about $5. It's true of most house brands. When I worked in a drug store back in high school, we'd often recommend the generic over-the-counters to customers. It was a good deal for both: the store made more money and the customer saved money.
I suspect stores like Monoprice have really helped hurt Best Buy's bottom lines.