I have used Watson (B&H store brand) in the past with good luck. They are definitely less money than a genuine Li90. I currently use a pair of Wasabi in rotation with the Pentax Li90 with my K-3. I have had them for over a year and they seem to work as well as the genuine.
At the risk of being branded a Wasabi fan boy, their deal on a 2 battery bundle with travel charger* is pretty hard to pass up. Available on Amazon and also direct from the Blue Nook Web site:
Wasabi Power Battery (2-Pack) and Charger for Pentax D-LI90
Steve
* The charger they include is quite compact and includes auto DC adapter, but it is of the quick charge type. I use mine for emergency charge only.