Hi Morg,
I got most of my lighting setup from MPEX thanks to recommendations/links on Strobist. Their prices are pretty good and they do have some kits "designed" for Stobist newbies:
MPEX Strobist Kits.
(I'm not a big fan of the eBay/Cactus remote triggers for use in situations when you need good reliability, but they're fine for knocking around and learning.)
As for reading material, I'd recommend starting out here:
Strobist: Lighting 101, and then continuing on with Lighting 102 to learn the ropes. I've also heard really good things about the book
Light: Science and Magic: An Introduction to Photographic Lighting and it is on my shopping list for December.