Originally posted by Louie C. Thanks DaveXT
Is QC an issue then?
Yes, QC is an issue. Pentax lenses and cameras produce great IQ.
The young upstarts (Canon and Nikon) produce some cameras and lenses with great IQ too. However, their market share is purely a triumph of big marketing budgets. For example Canon camera marketing has access to profits from the photocopying business. Nikon on the other hand, back in the infancy of SLRs, managed to squeek by the others in the race to bring a full system for its SLR (lenses, motor drives, data backs, bulk film backs, etc.). This captured the tiny but prestigious professional photo-journalist market. They have been leveraging that ever since, to the point of overpricing (relative to actual performance and durability) a lot of their lower to middle price equipment by about 30%.