Hi and welcome to PF
Are you getting the B&H deal with your K3?
Originally posted by matta98 but is that really worth 3000$?
It all depends on what you're gonna use your camera for. FF will handle low light better (the sensor will receive more light than an APSC), it will permit larger prints to be made and will provide a different depth of field (wider). And as rbefly said there is also a bit of the human "one-up your neighbor" factor that comes into play.
FF has advantages and inconvenients just like APSC. FF lenses tend to be larger, heavier and more expensive than lenses designed for APSC. Even if the gap is closing, FF is also more expensive to produce thus making more expensive to purchase. FF bodies were also larger (until Sony A7/r) and require more power, meaning larger heavier batteries.
But nowadays, APSC cameras are generally very good, you see more and more pros using them in some occasions (lighter, smaller, cheaper). To me, it's not worth the premium. My K5 (and even my Kr) are more than enough. I even have a few photos shot with a 6mpix K100D that ended up on a calendar, along side some shots made using FF cameras, even at 10x10 you can't tell the difference.
Your K3 will be more than enough for almost anything unless you're a $2000/session photographer (but then, FF wouldn't be enough, you'd want a medium format), Just browse the photo threads, you'll see some amazing pictures posted by the users. Sometimes with camera worth $200 and a cheap $50 lens. FF is better, there is no doubts about that, but APSC is not that far behind.
Originally posted by matta98 why is pentax not as popular?
Marketing mostly. If you're old enough, think BETA vs VHS... Beta was better but VHS got better marketing, Pentax were also behind the big two technology wise. They didn't provide "pro" support like Canikon which shied away some pros. Feature to feature. their bodies are often quite a bit cheaper than the other player's equivalent which make some people think that they're not as good. The lack of a FF Pentax body also make some people regard the brand as for amateur only. Lots of people believe that they will get National Geo. worthy photos instantly if they buy the cameras that the pro use, which is often Canikon (or that's what marketing makes you believe).