Originally posted by séamuis they must not run the ‘hi, im a mac.’ commercials in europe? apple absolutely plays the mentality up, to sell their products. it may mostly be a ‘fanboy’ thing, but apple is using it to their advantage.
Well that's just the world of marketing for you.
So Apple toys with PC users' minds - which successful marketing ploy doesn't do this to an extent?
With what Apple are up against in the world of computers, then sure, an element of psychological manipulation comes into play, but no doubt it's worked - mission accomplished for the marketing department.
In the end, are customers satisfied? Is Apple living up to their expectations? I'd reckon so. They aren't producing the ultimate in screens, customisability in hardware components, and such techno stuff that many of us don't care too much for, but their end products do the job and do it reasonably well.