Originally posted by narual Google has owned it for a long time. They've had several google versions. When I bought it, there were serial numbers. They may have discontinued that at some point.. maybe when they added analog efex to the suite.
Google announced their buyout in November of 2012 and their first release in March 2013. So it wasn't THAT long ago.
I don't think there have ever been serial numbers on the Google versions. I've had Nik software before Google bought them and right after. That was actually one of my initial questions after Google released their first version... the serial number entry since I didn't see one.
Here is the email back on March 26, 2013:
Quote: Thank you for contacting Nik by Google.
The good news is that due to the release of our updated Nik Collection, there is no more need for product keys and activation.
The upgrades and bugfixes will be made thought automatic updating.
If you have any further questions, please reply to this email or visit support.google.com/nikcollection to call our Customer Service Department Monday through Friday 8:30 am to 5:00 pm PST.
Best Regards,
Paulo
___________________
Nik by Google, Inc.
Perhaps Mac was somehow strangely different though. But I really don't see why Google would setup one system without serials for Windows and not do the same on Mac. Very strange.
In any case, OP claims they are sorted now.. so ok. But also strange they somehow bought a Nik version of the software. Unless it was second hand or new old stock at which point you may want to contact Google and see if they will upgrade to their suite. They had a deal where if you bought any of the Nik plugins within 5 years of Google's first release, they upgraded you to the whole suite (since there are no individual sold plugins nor have been by them).