Originally posted by BigMackCam I understand that must have played a part... But I suspect there's more to it. Specifically, with the subscription model they're generating, and can forecast, on-going revenue streams from each subscriber.
I bought LR6 stand-alone and Photoshop Elements 14 in 2015, and didn't buy a single additional Adobe product or service since, as the software did most of what I wanted very well. There was very little incentive for me to spend more money, and no way for Adobe to know if I would or wouldn't do so in future (and if I would, when that might be). If I'd used Lightroom CC instead, they'd know I would be spending a certain amount every month, and that I'd be very unlikely to cancel that subscription. My business, however small, would be all but guaranteed. Revenue forecasting, therefore, becomes much easier for them.
I think I'd have paid around twice the amount in subscriptions over that three year period than I did for my one-off purchases. Of course, as a subscriber I'd have received numerous benefits - additional and new functionality, camera and lens profiles, cloud storage, etc... But those only have value if I'd actually use them.
I can see customer benefits with the subscription model, but only for those making frequent, regular use of the software and facilities on a monthly basis. For those like me who might use it a great deal one month, then very little the following month, it's a tough sell (unless money is no object).
From a selfish point of view, I'm actually pleased Adobe switched to the subscription-only model. If they hadn't, I probably wouldn't have looked into changing my OS and post-processing software, and in my case the move was beneficial.
When something like 90% of the users of your product have stolen it, and nothing seems able to deter this, it's only natural for the company to clamp down. I found myself upgrading pretty frequently when I decided to stop being a pirate and start purchasing Photoshop.
Specifically, I bought every iteration of the CS series of Photoshop and Lightroom, so I suspect that for me the subscription model would be pretty much a wash moneywise.
I do wish when I bought CS6 that i hadn't cheaped out. I should have sprung for the entire suite rather than the vanilla version. There are some features I would like to have that I will need to go to the CC version for if I decide they are a must have.
So far I haven't gone to the CC versions, as the standalones are (mostly) doing what i want.
---------- Post added 06-19-18 at 11:52 AM ----------
Originally posted by victormeldrew I don't think even Adobe are dumb enough to believe the '1 pirate = 1 lost sale' propaganda. Even if they managed to prevent piracy by this tactic (which of course they haven't) those 9/10 users are not remotely likely to just buy the software instead. A large proportion of them simply cannot afford it, another huge chunk just wanted it for a one-off or casual use and can't justify spending hundreds for what they intend to do. A small proportion might stump up the cash, but not remotely all. Regardless, all of them are still using pirated copies - regardless of the paywalls, sign-ins, call-homes and other hurdles they put in the way of their paying customers, you can get the latest full version, including ongoing updates, right now...without all that faff, free of charge. It is only their paying customers who have suffered from this move.
If they move to online-only apps, they will have more of an impact on piracy. And even more angry customers looking for cheaper, easier ways to do the same job. The pirates might have to move on to a different app, but none of it would help their bottom line.
No, their intentions had nothing to do with piracy and everything to do with moving those customers who only purchased upgrades when they needed them onto an enforced upgrade path with continuous unending payments.
Using this logic, It's OK to steal a Ferrari if you can't afford it. Sorry, I'm not buying into that logic, nor am I buying into the strawman that you've set up about 1 pirate = 1 lost sale. It comes down to protection of property rights and not enabling thievery.
If it results in some sales, then they are ahead compared to doing nothing and having more and more people bypass the purchase option when it's just as easy (and far cheaper) to go the pirate route and pay nothing. If they annoy some people, they are probably the people who would have stolen the software anyway. I'm not in the business of appeasing thieves, and I don't believe Adobe, or any other business should be.
Thievery is creeping horse dung. If you set yourself up as a patsy, word gets around pretty quickly, and suddenly every man and his dog are at your door waiting to rip you off, and all of a sudden even the people who would have bought from you are stealing what you have to sell.
I've kicked a few serial abusers of policy out of my store because I am not willing to move from being taken advantage of to being outright stolen from. Are these "customers" unhappy about having their desires for free stuff unfulfilled? Absolutely they are.
Do I care? Not a whit. People who steal from your business are affecting your bottom line no matter how you look at it. Thieves cost the honest people money, as it's the honest ones who are paying for the shrinkage.
In the case of Adobe, the price of Photoshop was based on the cost of development plus a desired profit margin divided by the number of products they projected selling during the life of the product. This is how all businesses set prices.
If all the customers who stole Photoshop had paid for it instead, the price for everyone would have been lower. It really is that simple. Even if the customers who could have afforded it but chose not to because they were able to get it for free, the unit price would have been much lower.
I'm one of those people. I was well able to afford the 4 versions of Photoshop that I was using illegally, but I chose the dishonest route because it was cheaper. Why buy what I can steal, when the theft allows me to buy what I cannot steal with no hardship? I eventually woke up and changed my ways, but not before being part of the problem.
Imagine if you are in the business of selling cars and 90% of the inventory you bring in dissapears off the lot, never to be seen again. That leaves you with 10% of your inventory to make enough to stay in business. Exactly what do you think you are going to have to do to the price of what you have left to make a profit?
It really doesn't matter if the 9 out of 10 cars stolen wouldn't have been purchased anyway, the fact is, they are lost revenue, and in order to stay in business, you need to make that revenue back up. Since all you have is cars, that revenue has to be made up by selling fewer cars at a greatly increased price.
I know, you are going to come back and say a car is far different from a DVD with some software, but the principle is exactly the same. Your business projects a certain amount of sales, and those sales are being eroded seriously by thieves. In order to stay afloat, you have to charge the honest people more for your product.
If you enable theft, then you are going to lose sales. It's really that simple.