This is probably the right thread to mention that I've just thrown some money at them. I think we want them to stay around. In some ways, they could have supported Pentax more, including when DxOMark was part of the company, but it's obvious their original value proposition and business model were not sustainable. In my mind, they're doing the right thing in taking the Nik patents forward, and the Black Friday prices are extremely fair for what you're getting.
It's by far not the only software I've used or will be using, but it's sufficiently full-featured for a lot of what one might do, and I've been using PRIME so much since getting it as a freebie from a DxO OpticsPro promotion years ago that it felt fair to finally acknowledge their contribution. Let's just be honest, PRIME saved my ass a couple times when a good image could have been unusable without it. Or at least I thought so.