Capture One (the company) has announced changes to how licensing will work in the future (starting effectively September 2023).
The subscription model will continue unchanged, except that feature additions will occur during the year, not only at the end of each year.
Perpetual licences --
- will no longer receive new features for a year, only bug fixes.
- will not receive bug fixes for a year but only until a next major version is released.
- will no longer entitle licence holders to purchase a next major version via a discounted "upgrade" price. An unspecified "loyalty scheme" will replace the current upgrade pricing.
In my view, the respective communication by Capture One has been pretty terrible for the following reasons:
Confusing phrases like "
...there will not be a Capture One 24" led some to believe that there won't be perpetual licences at all anymore. All they are changing is that the version numbering won't be aligned with the year of release anymore. So there will be a new C1 version in 2024, it just won't be named "...24" but "Version 16.x").
Capture One attempts to sell the devaluing of perpetual licences as serving customer wishes. Capture One disingenuously wrote "
Many of you have expressed a desire for us to make changes faster and to implement features more quickly, ...". Assuming this is true, Capture One could have just switched from annual functionality updates to continuous functionality updates. There was no need to cut off perpetual licence holders from new features entirely.
I find the above point tragic, because in principle it is nice that one will have the option to continue to receiving bug fixes without having to accept unwanted changes to features and/or the UI. Currently, if one wants to have some bugs fixed, one also needs to accept all functional changes. This would be fine if all functional changes were improvements but unfortunately, many times in the past changes meant worse usability with no option to hold on to previous behaviour.
Capture One's communication is furthermore incomplete since a new "loyalty scheme" to replace the upgrade pricing has been announced but without any details. Naturally, this leads many to assume that it won't be attractive. Only Capture One knows whether such pessimism is justified or not.
Finally Capture One's timing could have been better since those who decided to get a perpetual license for Capture One 23 may have made a different decision, had they known about the planned changes.
The
community response to the announced changes has been very negative.
Personally, I don't mind the news much since Capture One 21 was the last version I bought. Capture One never fixed the
brush usability issue they introduced two years ago and has since then repeatedly made very questionable UI choices from introducing waste of space in the UI to locking users into modes. Regarding the latter, instead of learning from the catastrophic response to Capture One's attempted change to exporting (making it modal), Capture One now introduced culling with the same modal mind set. They could have used the opportunity to improve long-term organisation of photos into sets of similar shots, but instead restricted such sets to temporary ones during culling.
All this, in combination with lacklustre feature additions (out of my range of interests and/or available for free with better functionality elsewhere), led me to a) stop recommending C1 to others, and b) be prepared to never buy another C1 license again.
I'll still continue to use C1 21 which, don't get me wrong, has many points in its favour. However, the just announced changes to the perpetual licence policy, push me away further from Capture One. I can understand that in order to survive a company has sometimes to decrease the value proposition for customers and/or push them into a subscription model, but what turns me off is that this is disingenuously done under the pretext of meeting customer wishes. Shame on you, marketing department. Shame on you.
Last edited by Class A; 12-06-2022 at 06:34 PM.