Originally posted by aabram While I'm somewhat indifferent to "being Pentaxian", I do understand brand loyalty. I, for example, am pretty much Thinkpadista. I've own a number of those and my next laptop would most probably be a Thinkpad too. Why? Don't all laptops work for designed purpose? Don't they all do the job? Yes, they do. But Thinkpads have that unexaplainable feel that you either get and love or not. The finish, the ergonomics, all things that matter to me, are taken care of. Other brands may click for other types of people, but not for me. Yet I don't my days drooling over Thinkpads, I do my job as you do. It's just that I happen to love my tools. Which happen to be of certain brand. Which appeals me so much that I'm likely not to switch. So what's the problem?
I'm sure we're all at some point experienced something similar. I stay for few brand shoes that I know will fit me. Others may be good and they can do the job, but the feel just isn't there. Not everyone gets it and not everyone gets it for same things. Can't blame people wanting to share it.
I've owned 4 ThinkPads and rely on them for my computing needs. This message is being typed on my ThinkPad T42 which has served me well for over 2 years. I used IBM's OS/2 operating system for many years as it was superior to anything else on the market. I've always recommended IBM brand systems to those who ask me for recommendations. I've had mostly outstanding service when repairs were needed (2-3 day turn-around including shipping time).
So what was the result of my brand loyalty to IBM? IBM dropped development of OS/2 and it has all but disappeared. IBM sold their PC and ThinkPad lines to Lenovo about 2 years ago. (Lenovo is a Chinese comapny partly owned by the Chinese government, as I recall.) Will the ThinkPad products maintain the same quality and level of support? I don't know. I will consider a Lenovo ThinkPad when I buy a new computer in a year or two, but if Lenovo is not offering the quality of products and service then I will look elsewhere.
I've always bought New Balance shoes because I have bad feet and they offer the best comfort and fit. They are also one of the few shoes made in the U.S. rather than China. But now most of the lower end New Balance are made in China. I can (and do) still get the U.S. made high-end New Balance, but that could disappear in the future.
My point: There may have been a time when brand loyalty meant that you could get the same reliable products year after year. IBM or Ford or whoever would keep churning out the same stuff as long as consumers kept buying it. But now, with the globalization of companies, mergers and acquisitions, leveraged buy-outs, etc., you can't expect any continuity from any manufacturer. The loyal IBM customer can't buy a ThinkPad from IBM any longer because IBM decided that it could invest its capital in some other market and make more money. So they dump their business and the loyal customer is told that IBM can't be bothered any more with the marginally profitable business that they built the company on. The customer's brand loyalty is rewarded with the door slammed in his face.