Originally posted by extravagrant Canon and Nikon? Almost everyone knows they make cameras.
Canon, Nikon, Panasonic, Sony, Casio, Samsung, Fuji, are all faces of major global corporations whose camera operations are relatively inconsequential to the corporate bottom-line. I'm not sure if Olympus makes more from medical imaging than consumer photo stuff, but they're still a large corporate player. PenHoya isn't in their league, and apparently isn't trying to be, not in the USA anyway. Murka hasn't heard of Pentax because Pentax whispers, not shouts. It's hard to recognize something when you can't tell it's there.