Originally posted by aabram As I understood her lawyer is not disputing so much the publishing of that particular image but rather accompanying texts "dump your pen-pal" and "from virgin to virgin" or whatever the exact wording was. And that is something the original image had not, it is something that Virgin added, thus giving it entire new context.
Originally posted by Igilligan (snip) The "virgin to virgin" implied text, (snip)
I did not address those issues, aabram, because they did not relate to the topic of this discussion - using or publishing an image from a photo sharing website. Regardless, since you brought it all up, I'll quickly address it now. However, lets not get into a huge debate about this since these aspects really belong more on the Flickr website than on this photography website.
For both gus and you, the exact wording was "Free Text Virgin to Virgin," a reference to the company's name, in smaller text running across the bottom of the advertisement directly opposite the Virgin Mobile company logo. No effort was made to link those words to the girl in the image. Indeed, the same text appears in other Virgin Mobile text messaging advertisements with images of people young or old, male or female. As such, it is no more offensive than text reading "Free Text Verizon to Verizon" opposite a Verizon company logo in a similar text messaging advertisement.
Regardless, the family has filed a lawsuit accusing Virgin Mobile of libel and invasion of privacy. The experience damaged Alison's reputation and exposed her to ridicule from her peers and scrutiny from people who can now Google her, the family said in the lawsuit. "It's the tag line; it's derogatory," said Damon Chang. "A lot of her church friends saw it."
Of course, to prove libel, the family must first prove the word "virgin" applied to Alison Chang (the young lady in the photo), that the word was printed for the purpose of defaming Alison, and, since truth has always a valid defense against libel, the family must also show the word was untruthful - that the 16-year-old Alison was not a virgin. All three must be established to meet the legal definition of libel. I don't think that can be done in this case. Further, I suspect the effort to prove the word was untruthful alone would damage Alison's reputation, and expose her to ridicule (from her church friends or whomever), far more than any Virgin Mobile advertisement could possibily have done.
As to the family's claim that people can now Google her, the Virgin Mobile advertisement featured an anonymous girl (no identity of any kind). Instead, Alison Chang identified herself on the Firckr website and the family did likewise in subsequent statements to the press. Therefore, her identity now being known was caused by the actions of herself and her family, not the Virgin Mobile advertisement.
Finally, the invasion of privacy charge also requires the family to prove the word "virgin" applied to Alison. Since the word clearly refers to the company's name, appearing opposite the company name, I seriously doubt this requirement can be met either.
Oddly, the family also filed the lawsuit on behalf of the photographer, Justin Ho-Wee Wong, in addition to their daughter. In reality, the family should be suing the photographer since he actually created this entire mess by first publishing the image on the internet and then releasing it for commercial use world-wide. Regardless, the suit seeks unspecified damages for both Allison and the photographer.
stewart