It's very irresponsible for Virgin Mobile Australia to use a photo with a model, acquired from a website, with a minor as a subject, and use it without consent! I seriously doubt they received a model release, and if the photog granted it, then he will get sued next.
Regardless, it's very irresponsible of Virgin to ignore what sounds like repeated cease and desist requests from the family, then from an attorney, to get them to stop using the photo.
They will likely settle and the teen will get a college scholarship out of it and someone at Aussie Virgin, probably a lowly advertising/marketing intern, will get the blame.
And I want to know, Like Peter Z asked... how did they get a crappy flicker photo to blow up to well over 30"x50" and is the software available for purchase?