Originally posted by Jodokast96 But it is very possible they may trash the brand beyond recognition.
And just why would Ricoh do that? What would they gain? How would Ricoh's management and shareholders benefit by obliterating Pentax? Please tell us!
A VERY LARGE market leader may buy a smaller competitor, sucking-dry the victim's technology and assets, and casting aside the husk -- that happens. And profit-taking firms buy tech companies, ditto. But Ricoh isn't a market leader, isn't known as a parasite, is seeing its business product sales declining, and has acquired an established name. Buying and strengthening Pentax puts Ricoh in position to *become* a market leader before long.
What I expect: The RICOH name will go on business products and the PENTAX name will go on consumer products (with RICOH CORP on the bottom sticker). And more such consumer products will flow into the marketplace. Anything else just doesn't make sense, and won't reward Ricoh for their investment.