Originally posted by mysticcowboy I wouldn't be surprised to see the Pentax brand disappear. Remember Konica? Minolta? Great brands in their day. You can put some of their old lenses on a Sony now.
Yes.. but... remember...
Konica was a very diversified Brand Name. One could argue too diluted. It was used in Copiers, Lab products, Printers, Cameras, Film Stock, etc etc.
Minolta was also well known, but I wouldn't say "main stream".
And then they merged.
And then Sony bought the remnants of a Camera Division (after the other product streams where discontinued) - a *much* stronger brand name than *either*. And they *openly* stated they where buying it up to move the Sony name into the still-camera market...
Its a little different with this scenario... In fact it shares very little in common (other than being a Camera company...) so don't use the Konica-Minolta-Sony story as a basis for predicting Pentax's future.. given Pentax *is* a stronger brand name than Ricoh.. in the very area Ricoh state they wish to expand.
Ricoh don't care to expand the Ricoh name (as has been shown through their numerous OTHER acquisitions) - Rather, they are interested in expanding the Ricoh BUSINESS....