If you are using all natural light, then by the time you get the background actually white, exposure-wise, your product will also have portions that are white, i.e. over exposed. You need to light the object and background separately, or understand that you have to get the subject looking good and make the background white in post production. I use the pen tool to clip out my products so the background is pure white.
So, get the product right, and take care of the background later.
white on white, black on white