Hmm... I love using flashes but i am still not very proficient at deciding if a flash would be beneficial or not; the "eye" for it?
Nevetheless, when i do use, they sure turn out beautifully..
I think these 2 points are the most often overlooked points to consider:
1) account for ambient exposure firstly (that's why it is good to use Manual mode and matrix meterig), and then
2) add flash and account for it via the flash EV compensation
Indoors, the above 2 points don't quite matter because the flash (usually bounced), becomes the main light source.
Unless if you have a window which you would like to be exposed properly too, as the image above by asp1880 show.
Therefore, my process of when using a flash outdoor:
1) manual mode, set to max sync speed (1/180 or 1/160),
2) matrix metering (strictly!! This is for your ambient exposure or "backgound")
3) adjust ISO and shutter speed to obtain your ambient exposure by looking at the EV meter. Mostly, i set them to achieve -0.7 or -1.3 depending on how i would like my backound exposure to be
3) turn on flash and adjust flash power with the flash EV compensation to obtain how "bright" you wish your subject to be in comparison to your background; the subjectively-called "balance"
Done!
Last edited by SyncGuy; 04-28-2014 at 08:04 AM.