I buy from Cameta quite a bit. I have never had any problem with them or their shipping. Many times I have called Cameta in reference to a lens or to ask Ed (my go to guy at Cameta) to keep an eye out for a lens I wanted. When one comes in I get notified it is in and get first dibs on the lens.
As for their gift cards and offer of money to satisfy the customer, It's normal business . However i don't think for one minute they ask him to rewrite his review to be positive. This is one persons story and I think he is blowing everything he said out of proportion. the camera works fine, there was no damage to anything in the box, He received it on time, but because the box it self was damaged he wanted them to reimburse him the extra $75.00 he paid in extra shipping. For that extra shipping cost he got the camera on time. they never advertised the packaging was going to be mint condition for that $75.00.
I think the guy got a good deal from Cameta even though he bought a Nikon. I guess when Your A Nikon user you expect everything to be perfect.
PS I think they take better care of their Pentax users We have better tastes.