Macro offers two advantages - one is to get incredibly close (as in physically, sometimes practically ramming the front of the lens up the nose of your subject). The other is the 1:1 reproduction ratio detailed above. What this meant in the film days is that the image as imprinted on the film was the same size as the actual object, i.e the image on the film of a 30mm object would actually measure 30mm, and that meant impressive detail in larger prints.
Quite a lot of lenses labelled "macro", particularly zoom lenses from the 80s and 90s, are in fact merely
close-focus, offering reproduction ratios of no better than 1:3 or 1:4 (i.e. a thirty millimetre object would be measurable as ten millimetres if the image were taken on film). Even so, they were and are valued for their ability to get in really close, which offers advantages if you want certain compositions, thin depth of field, and/or the background smashed into a creamy out-of-focus blur.
So far, unless the manufacturer clearly states that the lens is a macro lens, I'm clueless...
Unless the manufacturer clearly states that the lens is a macro lens, IT ISN'T.
Some lenses are capable of focusing to a closer minimum distance than others, and depending on the age of said lens (whether it's still in production) and how well know it is, you may be able to look this up and determine this for yourself. If you want to use a non-macro lens for macro, you need to get into things like reversing rings, extension tubes and/or bellows, of which the extension tubes are probably your cheapest option. Google is your friend