Just as being able to get really high shutter speeds to "freeze time" is a great photographic trick, or using smaller apertures to get everything in focus, as the other pointed out above, using ND filters allowing longer shutter speeds and wider apertures in brightly lit scenes is pretty amazing. Unlike most filters, ND filters don't really change the quality of the light, or the filter out or add in colors, they merely block out a percentage of light.
One photographer, Ken Lane, has used this capability in a really creative way. He uses an ND filter to darken a daylight scene, then uses a strobe to illuminate the subject, the effect is truly eye-catching
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