Originally posted by Class A So what is above IQ on the list?
Getting the customer in the door, selling the service. In my end of the business (portrait studio), lighting is more important than IQ, as is the PR that goes along with being one of the higher end studios in my market area. Getting a salable picture is more important than the IQ, as long as the IQ is up to a reasonable standard.
We don't sell out of focus pictures, but we aren't hitting the sharpen button at all, either. The three main photographers are using various Nikons, ranging from D70s up to D300s, and we have one guy with a D3. They are all using zoom lenses, one is a Sigma consumer zoom, a couple of Nikon consumer zooms, and a couple of their higher end zooms.
On the rare occasions I shoot something for them, they always comment on how much crisper the images that I produce are, generally I am shooting with the A*85/1.4 or the A50/1.4, sometimes with the Nokton 58/1.4, or the 70mm or 77mm lens.
It kinda depends on my mood and what kit I have along with me. Normally I'm not using AF lenses.
Quote: That's not very helpful. You are side-stepping a crucial question I asked. Please don't tell me not to side-step a question (which I didn't) and then dodge the crucial one yourself (without saying "please").
I'd still stick with primes, they fit the way I work better than zooms, or what you've described, which is one small step away from a zoom.
Note, my comments regarding zooms vs. primes are aimed at the person who is just starting out as a student of visualization. The beginner or student is better off with as simple a kit as possible, and to learn how to see light, how it interacts with 3 dimensional objects, and how the world gets translated to a 2 dimensional objects rather than going after every money shot that is out there.
The money shots can come later, and will be better if the person has a good handle on the basics of composition.
You can learn this stuff on a zoom, but I do think it will be learned faster with a prime that approaches the format's normal focal length (presuming you believe that there is such a thing).