Originally posted by bertwert If you're going to shoot at F8 there, it's not more lights that you need, but rather an iron as the wrinkles in the backdrop are no longer hidden by thin DoF
(Laughs)
Well, it's also a blessing in other ways. In the fashion world, you don't want just the left eye of the model in focus, she's not paying you for the picture, it's product not portrait photography.
The makers of the dress want to see it crisp from top to bottom, front to back, so f11 is maybe what's required.
And yes, certainly for e-commerce, a blank background is used so there aren't distractions.
I do prefer a background to give some drama or context, and yeah, then you have to play with positioning, and sure, aperture, to get the balance of emphasis that you want.