I just throw that puppy in channel mixer in CS2, then curves.
As for using film, yes it is expensive, but not too bad if you develop yourself (no darkroom required, just a film-loading bag and a kitchen sink). I swear by Tri-x myself. As was mentioned before, the cost keeps me from snapping away without thinking. As a result, about 10% of my images are print-worthy, as opposed to around 3% for digital.
Not a great percentage, I know. With medium format, I get up near 30%, since between film and developing costs that ends up being about a buck a frame.