I want to defend Mr Rockwell.
Yes, he's a shameless self-promoter. So is Scott Kelby and so are a lot of successful photographers. Perhaps ALL of the successful photographers are shameless self-promoters. I often think that's my big problem: I do have a sense of shame and I don't have a sufficient urge to promote myself. There has to be some reason that I'm not rich and famous and it couldn't be that I'm not as good as everybody else. :-)
Anyway, back to Mr Rockwell. He's a provocateur, a contrarian. I'm quite sure this isn't just a self-promotional gimmick for him, it's who he is. If everybody else thinks that full-frame is the future of photography, Rockwell can be counted on to start touting micro four-thirds or something like that.
And some of his positions are not just right (I mean, after adjusting for the hype factor) but profoundly and importantly right. I'm grateful to him in particular for his essay "
Your camera does not matter." It's not literally true, of course, and he doesn't say "Your camera does not EVER matter" or "Your camera does not matter AT ALL." But his basic point in that essay is a really valuable reminder that buying cameras and taking photographs are different activities only loosely related to one another.
Nothing wrong with ol' Ken. I don't think he takes himself too seriously, and if you don't take him too seriously, either, then he can be fun to read; and as I said, occasionally he says something really useful that most other writers about photography would either be afraid to say or would say in such a nuanced fashion that the basic point would get lost. If I have to choose between Mike Johnston and Ken Rockwell, well, there's no contest. I check The Online Photographer every day, Rockwell's site gets a look once a month. But I'm happy to have Rockwell out there trying to stir things up.
Will