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04-06-2011, 11:20 AM   #1
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PENTAX Announces Backpacker Magazine GET OUT MORE 2011 Tour Sponsorship

News update from the official Pentax website:

Tour Brings PENTAX Adventureproof Cameras to 70 US Cities

Golden, Colo. (April 6, 2011)…PENTAX Imaging Company announced today it joined the team of popular outdoor gear manufacturers sponsoring the 11th annual Backpacker Magazine Get Out More Tour—an interactive mobile media and education tour—designed to inspire readers and encourage participation in active outdoor pursuits.

Backpacker’s Get Out More Road Team, starring Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in almost 70 cities in 30 states to promote the active outdoor lifestyle and teach practical outdoor skills.

The tour kicks off Thursday, April 7 at the Raleigh, North Carolina REI store at 7:00pm. Full details and the complete tour schedule are available here: www.backpacker.com/getoutmore.

At each retail stop, the Get Out More Team will host a 75-minute seminar on trip planning, choosing the right outdoor gear and apparel, safety in the outdoors and much more. The Propster’s passion and extensive outdoor expertise help educate retail customers about the skills, stewardship and equipment to get out more and enjoy outdoor adventure.

"We know that consumers who hold a PENTAX are more likely to purchase one," said Ned Bunnell, president, PENTAX Imaging Company. "The GET OUT MORE tour is ideal for us to introduce our adventureproof Optio WG-1 cameras, weather resistant K-5 digital SLR and Papilio binoculars to consumers in 70 outdoor retailers in 30 states from now until December.”

Get Out More audiences will have access to expert information and opportunities to win great outdoor gear.
Additional 2011 upcoming tour stops include:

Raleigh, NC
Wilmington, NC
Charlotte, NC
Valle Crucis, NC
Nashville, TN
Chattanooga, TN
Knoxville, TN
Lexington, KY
Cincinnati, OH
Triadelphia, WV
Henrico, VA
Roanoke, VA
Damascus, VA
Atlanta, GA
Spanish Fort, AL
Metairie, LA
Gainesville, FL
Pinellas Park, FL
Apopka, FL
Columbia, SC
W Ashley, SC
Kingston, NY Albany, NY
Marlton, NJ
Conshohocken, PA
Rockville, MD
Hamburg, PA
Woolrich, PA
Paramus, NJ
West Hartford, CT
Norwalk, CT
Hingham, MA
Burlington, VT
North Conway, NH
Logan, UT
Fort Collins, CO
Denver, CO
Lafayette, CO
Billings, MT
Portland, OR
Bellingham, WA
Seattle, WA
Berkeley, CA
San Jose, CA Fresno, CA
Santa Barbara, CA
Manhattan Beach, CA
San Diego, CA
Dayton, OH
Red Wing, MN
Minneapolis, MN
Kildeer, IL
Champaign, IL
Rossford, OH
East Lansing, MI
Grand Rapids, MI
Traverse City, MI
Iowa City, IA
Kirkwood, MO
Omaha, NE
Lawrence, KS
Tucson, AZ
Bee Cave, TX
Fort Worth, TX
Oklahoma City, OK
Houston,TX

# # #


About PENTAX:
PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather- resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
Visit:
www.pentaximaging.com
www.facebook.com/pentax
www.pentaxwebstore.com
www.youtube.com/pentaxian1
pentaxinfo@pentax.com
1-800-877-0155

About Backpacker:
Backpacker brings the outdoors to reader's doorsteps, inspiring and empowering them to get out and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice awards, an industry honor recognizing design, feature, and product innovation, has become the gold standard against which all other outdoor industry awards are measured. Backpacker is published by Active Interest Media (www.aimmedia.com), has a circulation of 340,000, and is published nine times per year. In 2006, the magazine won a coveted National Magazine Award for editorial excellence. Backpacker's awardwinning
website, www.backpacker.com, is updated daily and features more than 3,000 hikes, a searchable and comprehensive database of outdoor gear (www.gearfinder.com), special sections for beginners and female hikers, the most active
community forums in the outdoor space, and a wealth of trail tips, videos, and GPS know-how



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