[Adam]

News update from the official Pentax website:

SAVINGS ARRIVE JUST IN TIME FOR WARM WEATHER ADVENTURE

GOLDEN, CO. (May 1, 2011)…PENTAX Imaging Company has announced a Spring Binocular Rebate on seventeen assorted products from now until June 30, 2011. The mail-in rebate amounts vary and are fulfilled in the form of a Visa® Gift card. PENTAX binoculars feature legendary optical coatings, elements and prisms that are the envy of birders, hunters, hikers and anyone who wants more from the outdoors.

The Spring Rebate is simple to use:

1) Visit the nearest PENTAX retailer and purchase any of the items listed below.
2) Pick up a rebate form or download one from: www.pentaxsportoptics/rebate
3) Complete the form (front and back) and include the UPC of the product(s) purchased.
4) Mail in the form and receive your Visa Prepaid Card in 6-8 weeks.

Qualifying PENTAX Spring Rebate Models and Savings include:

8x43 DCF ED $100
10x43 DCF ED $100
10x50 DCF ED $100
8x43 DCF SP $70
10x43 DCF SP $70
10x50 DCF SP $70
8x42 DCF CS $40
10x42 DCF CS $40
8x36 DCF NV $25
10x36 DCF NV $25
8x25 UCF X II $20
10x25 UCF X II $20
6.5x21 Papilio $20
8.5x21 Papilio $20
10x50 XCF $20
16x50 XCF $20
12x50 XCF $20

PENTAX Imaging Company is an innovative leader in the production of sport optics, digital cameras, lenses, and eyepieces. For more than 90 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of Hoya Corporation of Japan.

# # #
MEDIA CONTACT:
Michelle Martin
303.728.0224
michelle.martin@pentax.com

CONSUMER CONTACT:
pentaxinfo@pentax.com www.pentaxsportoptics.com
www.pentaximaging.com 1-800-877-0155



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Adam
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