November 16, 2007
This week, Pentax launched its new online store, replacing the old shopping cart previous found on
www.pentaximaging.com. The store, accessible at
http://www.pentaxwebstore.com/, is part of Pentax's marketing campaign which previously launched sites such as the Pentax Photo Gallery, Pentaxian, PentaxSLR, and H2OCamera.
The new Pentax Web Store is operated by SureSource, LLC, but directly controlled by Pentax.
"Based in Shelton, Connecticut and founded in 1989, SureSource provides a complete outsourcing solution for licensed and branded product manufacturers seeking to conduct direct to consumer e-commerce. SureSource's services include end-to-end solutions for website design and hosting, order and payment processing, warehousing, inventory management, picking, packing, shipping, order tracking and returns processing, as well as in-bound telemarketing and customer support."
The store features a very simple navigation system as well as a large selection of accessories such as lens caps and cases. It is complete with images for all items, though at this time, many are still out of stock. In order to protect retailers, the Pentax Web Store's prices on DSLR bodies and lenses are consideradly higher that those of the retail stores. For example, the SMC Pentax-DA 18-55mm kit lens costs $215.95 in the online store, while it retails for $99 and has fallen to as little as $50 in second-hand sales.
Adam
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