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05-21-2012, 03:00 AM   #1
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PENTAX Introduces smc DA 50mm f/1.8 Medium-Telephoto Lens Compact, lightweight autofo

News update from the official Pentax website:

Denver, CO – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to...

Pentax news announcement: http://www.pentaximaging.com/about/press/278


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05-21-2012, 03:15 AM   #2
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The focus seems to be on ILC cameras? Does is protrude into the body? Are there pictures of the lens?
05-21-2012, 03:18 AM   #3
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ILC, interchangeable lens cameras, e.g. K20, K7, K5, K30 etc....
05-21-2012, 03:30 AM   #4
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QuoteOriginally posted by ihasa Quote
ILC, interchangeable lens cameras, e.g. K20, K7, K5, K30 etc....
Sorry, my bad.

05-21-2012, 03:32 AM   #5
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Good price @ $250... might consider it as my next lens if reviews are quite favourable.
05-21-2012, 03:33 AM   #6
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Very nice. In particular, people will like the rounded blades -- gives a nicer bokeh.
05-21-2012, 06:57 AM   #7
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This is probably a nice lens, but at $250 it's overpriced. Pentax is missing a cheap "nifty fifty" like other brands have. The Canon 50mm F/1.8 EF lens can be had for $120 new. That's less than half this price. One can get a used FA 50mm F/1.4 for about $250. This may be a fine lens, but IMO, not what Pentax needed right now. More experienced Pentaxians in need of a fast 50 have already bought a used F or FA lens or gone third party. This should have been a lens to lure new buyers in. And with the high price tag, that's less likely.
05-21-2012, 07:09 AM   #8
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I'm sure street pricing will be a little lower or they'll be some kind of cash back bs.. but even at $250.00 it looks like a steal.
I'm sure I'll want one... if this is a repeatt performance of the 35 2.4... who why not buy one?

05-21-2012, 07:33 AM   #9
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to give you an idea, the MSRP of 35/2.4 is 220 euro and it sell for 160€ in street price, and around 100€ in second hand.

I think this 50 will go even lower in 6 months.

And as soon as it is in shop, i will try it on film
05-21-2012, 08:22 AM   #10
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I cannot find this official press release on the pentax website.
05-21-2012, 08:24 AM   #11
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QuoteOriginally posted by kdre Quote
I cannot find this official press release on the pentax website.
It was there earlier, perhaps Pentax USA was supposed to wait until the K-30 announcement.
05-21-2012, 09:48 AM   #12
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Yeah they were supposed to wait lol, but it's not really like there was any new news to share about the 50mm except for the price.

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05-21-2012, 11:16 PM   #13
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The specs on pentaximaging.com: PENTAX - smc PENTAX DA 50mm f1.8
05-21-2012, 11:27 PM   #14
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So this is it! The final nail in the coffin of Full Frame!
05-21-2012, 11:53 PM   #15
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QuoteOriginally posted by selar Quote
So this is it! The final nail in the coffin of Full Frame!
Just because it's DA? I doubt about that interpretation. I am happy that K-30 is here, FF can't be far now.
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